My

PORTFOLIO

EXPERIENCE

Marketing Strategy // Creative Design // Corporate Branding // Advertising

 Integrated Marketing  // Web Design //Social Media // Digital Media Strategy

Graphic Design // Product Marketing // Event Management 

INTEGRATED CAMPAIGN SAMPLE
I had the honor of coordinating the launch of the SmartSynch GridRouter™. This campaign in 2010 introduced a revoluntionary product for the electric utility industry. 

 

With this campaign, I worked with the corporate marketing team and an advertising agency in Atlanta, GA, to help orchestrate the implementation of a fully integrated marketing campaign that included a marketing plan, advertising (online & trade publications), public relations, direct mail, social media, product launch event and promotional items. 

The GridRouter won "Product of the Year" from TMCNet (Technology Marketing Corporation).

WEB, SOCIAL MEDIA AND OTHER SAMPLES

I have helped a variety of other businesses and non-profits throughout the country for marketing needs including social media, graphic design, advertising, marketing strategy and website design and maintenance.

 

See the gallery for images of website samples, brochure designs, event photos and other materials I have developed personally.

CORPORATE REBRAND SAMPLE
Broadband Voice was founded in 2006 as the first-ever hosted Voice over IP (VoIP) technology company in Mississippi. Over a decade in business, the company had evolved into a full-service business technology solution provider, offering voice products, fiber Internet and a variety of other IT services.

In 2015, I led a complete corporate rebrand from name selection and legal processes to logo design, media/social media activities, direct mail, launch events and all internal and external communication efforts.

CONTENT SAMPLES

 

Itron TOTAL® Campaign 

Managed the North American launch of an all-inclusive managed services offering for utilities. Read the press release here

 

Itron Riva® Campaign  

Managed the initial European launch of Itron Riva Edge Intelligence Technology to Itron's OpenWay platform. The launch included a press conference with Cisco at European Utility Week in Amsterdam. Read about it here

 

Itron Smart Grid Product Marketing

Managed marketing strategy for all press, media and promotion that related to Itron's Smart Grid Solutions. This included live webinars to showcase customer testimonials. I managed a webinar that highlighed Itron's progress with National Grid. This included speaker preparation, PowerPoints and logistics with the webcast vendor. See more about it here

LAURA JOHNS

Rubies Home Furnishings

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